Using Hashtags To Grow on X As A Blockchain Project

Having your tweets stand out on a platform where over 500 million posts are published daily can be daunting. And that’s where hashtags come to the rescue.

This is the third post in my series about growing a following for a blockchain project on X. In the first post, I explained How To Grow X Following For Your Blockchain Project — In 10 Simple Steps. The second post focused on How To Collaborate and Network For Growth On X.

This post focuses on how a Blockchain project can leverage hashtags on X to grow.

Hashtags are like digital signposts that help users discover content that matters to them. Therefore, for anyone looking to grow their presence on social media, mastering the art of using hashtags effectively is essential.

Why Are Hashtags Important for Growth?

Besides being signposts, hashtags can also be a bridge between your content and your target audience. They make your posts discoverable to people who are interested in the topics you’re discussing. In the blockchain world, where trends evolve rapidly and discussions are dynamic, strategically using hashtags can significantly boost your visibility and engagement.

Here’s how to use hashtags effectively for growth on X, with a focus on the cryptocurrency and blockchain industry:

1. Research Relevant Hashtags

The first step in using hashtags effectively is to research and identify the most relevant ones for your content. X provides embedded tools to help you find popular and niche-specific hashtags related to blockchain and your project. Start with the search box on the platform. It is a goldmine for relevant hashtags you can use on your tweets. You can discover hashtags used by projects similar to yours and in relevant conversations in the community.

If you need more data about the hashtags you consider putting in your tweets, third-party tools like Ritetag, TweetDeck, Metricool, and Hashtagify are best suited. They can tell you how often a particular hashtag is used on posts and images, the regions posting it the most, impressions, and even data about the devices posting it.

2. Mix Popular and Niche Hashtags

Your hashtag strategy should balance using popular, widely-used hashtags and niche-specific ones. Popular hashtags can expose your content to a broader audience, while niche hashtags connect you with a more targeted and engaged community.

For instance, if you’re tweeting about a new blockchain project focused on decentralized finance (DeFi), consider using popular hashtags like #Blockchain and #DeFi, but also include more specific ones like #CryptoInnovation or #DeFiRevolution.

3. Create Your Own Hashtag

In addition to using existing hashtags, consider creating a unique hashtag for your project. This custom hashtag should be catchy, easy to remember, and relevant to your brand or message. Encourage your followers to use it when discussing your project or sharing related content.

Creating your own hashtag can help build a sense of community around your project and make tracking conversations and engagement related to your brand easier.

4. Don’t Overdo It

While hashtags are a valuable tool, doing just what is necessary is essential. Using too many hashtags in a single tweet can make your content appear spammy and cluttered. Aim for one to three well-chosen hashtags per tweet.

Overusing hashtags can also dilute the impact of your message. Instead of using a long list of hashtags, focus on selecting the most relevant ones that truly represent the core of your content.

5. Monitor and Adapt

The world of social media is constantly evolving, as are the trends and conversations in the blockchain space. Keep an eye on the performance of your hashtags by monitoring engagement metrics and the reach of your tweets.

If certain hashtags consistently generate more likes, retweets, or replies, consider incorporating them more frequently into your content strategy. Likewise, if a hashtag becomes less relevant or loses its popularity, be prepared to adapt and shift your focus to more current trends.

6. Engage with Hashtag Communities

Hashtags are not just for broadcasting your own content; they are also a gateway to communities and conversations. Engage with posts that use relevant hashtags by liking, retweeting, and commenting. This increases your visibility and helps you connect with like-minded individuals and foster relationships within the blockchain community.

When engaging the community through hashtags, prioritize providing value over asking them to do something for your brand. If you provide value through your content, they will follow even if you do not ask them to. And value can be anything from educational content to free offers. The less selfish you are, the better it is for your brand.

7. Use Hashtags Across Platforms

While we’ve primarily focused on X in this guide, hashtags are prevalent across various social media platforms, including Instagram, LinkedIn, and even TikTok. Consider cross-promoting your content on multiple platforms, adapting your hashtag strategy to suit each.

It is important, though, that you do not copy-paste. Before using the same hashtag on a different platform, do independent research to establish if it is viable there. You should do that even when it has proven to work on X. That is because the type of users can be different, and even when it is the same, the expectations of the same users on different platforms differ.

8. Analyze and Optimize

To harness hashtags’ power for growth, it’s essential to analyze your performance continually and optimize your approach. Use analytics tools provided by X or third-party services to track the impact of your hashtags.

Pay attention to engagement metrics like likes, retweets, shares, and follows to understand which hashtags drive the most significant results. Adjust your strategy based on these insights to maximize your reach and impact.

In Conclusion

Hashtags are an invaluable tool for anyone looking to grow their presence on social media, particularly in the dynamic world of blockchain and cryptocurrency. You can effectively increase your visibility and reach by researching relevant hashtags, balancing popular and niche tags, creating a unique hashtag for your project, and engaging with hashtag communities.

Remember that using hashtags effectively is an ongoing process that requires adaptation and optimization. Stay updated with the latest trends and conversations in the blockchain space, and adjust your hashtag strategy accordingly. With the right approach, hashtags can become your secret weapon for growth on social media platforms like X and beyond.